A few words about us

The SEVENSEVENTY fashion brand has been alive and breathing for over a decade.
In 2007 (Gematria: 770), at a good time, an idea was born to establish a clothing brand that connects all worlds and, of course, create a platform of collections under the slogan EVERYTHING HAS A STORY, which is based on the approach that every item has its own story.
At the same time, an article by the Lubavitcher Rebbe was published entitled "When Time Met the Place."
Which wouldn't have seemed like a coincidence to us when the year met the idea.
This is where the name SEVENSEVENTY was born.
Our DNA is the ability to be an oddball in the landscape and yet produce clothes with a soul that is a whole world.
Every model that comes out into the world, just like a person, comes with "character traits" ranging from the level of finishes to the smallest details.
The combination of art and soul is the blood that flows through the veins of each of the minds behind the brand. Every garment has a story.

Our story is about a passion for fashion, style, and the small, right details that create a personal statement and a unique and renewed style 365 days a year, inspired by the vibrant streets of Tel Aviv.

And distributed to the world's leading fashion centers: New York, Los Angeles, Las Vegas, Toronto, Melbourne, Cape Town, St. Petersburg, Berlin and more.